Ethical Reasoning Final Essay Example | Topics and Well Written Essays - 1500 words

Ethical Reasoning Final - Essay Example In conclusion, this author asserts that homosexual sex is not morally evil but is morally good. Corvino submission has, however, not gone unparalleled by opponents who feel that homosexuality is immoral. Obasola, Kehinde E., a professor in the Department of Religious Studies Olabisi Onabanjo University addresses this debate in his article titled â€Å"Ethical Perspective Of Homosexuality Among The African People.† His main argument against this practice is the abnormality that accompanies the act. For instance, human sexual bodies are developed for reproduction. Therefore, homosexuality is an acquired trait rather than innate. It is a distortion to the biological and psychological components of the body. This among several other reasons makes it to be morally unacceptable. In my forthcoming essay on this debate, I hold the opinion that opposes Corvino’s argument in favor of homosexuality. His arguing on the basis definition of unnatural does not hold water in so far as morality is concerned. Homosexuality is unnatural, and defies the sanctity of marriage, a natural institution designed for reproduction. It is therefore immoral. Corvino asserts that attributing homosexuality as unnatural stems from five basic interpretations of what is unnatural. In the very beginning, he objects the very idea of what is natural and its acceptance or likeableness in society. For instance, many lifestyle choices (housing, government, medicine, and even clothing) that are cherished by people at large are unnatural. On the other hand, some â€Å"natural† things are completely detested by society, such as, death, disease, and suffering. Subtly regarding â€Å"unnaturalness† as â€Å"rhetorical flourish,† Corvino challenges the very foundation of opposition (309). Corvino elaborates five different possible meanings of unnaturalness by

CASE SCENARIO Essay Example | Topics and Well Written Essays - 500 words

CASE SCENARIO - Essay Example But there is no evidence of any spill. Situation Analysis And Solution: Let’s us assume that the production employee does not know how to identify the material, as the Hazard Communication Standard requires that all chemicals be appropriately labeled. â€Å"Under the provisions of the Hazard Communication Standard, employers are responsible for informing employees of the hazards and the identities of workplace chemicals to which they are exposed†, says OSHA in its information booklet. The emergency response team and the plant manager have already been informed about the incident. Entry to the area restricted except for those involved in the clean up operations. The first step to entering the area of incident involves wearing protective gears such Positive Pressure Self-Contained Breathing Apparatus, gloves and shoe covers by the team coordinators. A quick survey of the area is done and it declared as restricted area.Next is to identify the material that is spilled by identifying the label. Identifying the s pill is half work done, as this is will tell what procedure it needs to undertake to limit the hazardous situation. The HazMat Team is then given relevant spill response instructions. The following will be the action list they would follow: The team members also needed to be appropriately protected with the personal protective clothing and equipment. Restrict entry of any unauthorized individuals. As the spillage is from a 55 gallon drum, two or three team members will take care of transferring the contents into a larger drum as soon as possible. Two or three of the members work on limiting the spill from spreading further. A part of the hazard management team involves in relocating the other hazardous chemical containers to safer areas. As fumes are being produced, let us assume that the chemical that spilt was a strong acid. The next step is use

Analysis Of Trends For Honeymoon Tourists

Analysis Of Trends For Honeymoon Tourists In the previous, it is explained that a wedding trip or honeymoon was become easier along the way with the improvement on ways of going places that no longer hardship to stir from home to go to other places and it was a new concept of traveling for leisure purposes. The transportation kept improving and producing newer and better destinations until there was more place than the visitors. There was no record who was the first couple going for honeymoon, but no doubt they go honeymoon because everybody else did and it seems as a challenge for them to do the same as others. At the first time honeymoon was considered only for the rich, and as a cachet for distinction and further glory (Hoke, 1933). However, as time goes by, the travel get cheaper, transportation keep improving and more destination enhanced, number of couples take their honeymoon also increasing. There are many various variables that todays honeymooners may be looking for. They may be looking for the atmosphere, facility provided, romantic places, and so on. According to the Travel Industry Association of America, most couples are willing to spend more money on honeymoon rather than the regular trips. Moreover, some honeymooners also looking for the unique places for honeymoon. They want to feel a different experience once in a lifetime. For these travelers, its the time for a fantasy journey to destinations whose very names mean romance. They are choosing to go further away on their honeymoon to a different environment and that includes everything: a different language, culture, and food. However, for some couples who have a fulltime job and, as work schedules become more and more hectic, many couples are choosing to honeymoon close to home, enjoying a long weekend at local bed-and-breakfasts and country inns (Perementer and Bigley, 2000) According to MacNair Travel Management survey, it is suggested that Hawaii is the top honeymoon destination. And it is supported by Hoke (1933), Niagara Falls and Washington were the first outstanding honeymoon resort. The honeymooners are most anticipating to beach and dining as a part of their honeymoon activity. Other than that spa also was the couples preferred activity on their honeymoon. With the evolution and innovation that spa could make health better, spa becomes ideal to enjoy and fashionable newlyweds often choose it for honeymoon. 2.2. Hotel Classification Along with the desires of traveler that keep growing, Tourism Industry along with all the attributes in it also needs to be developed to meet their needs. The hotel industry is so vast that many hotels do not fit into single well defined category. Industry can be classified in various ways, based on location, size of property etc. Based on location, for example is city hotel, is the hotel which is located in the heart of city within a short distance from business center, shopping complex. Airport hotels, these hotels are set up near by the airport. They have transit guest who stay over between flights. Resort hotel, is the hotel that cater consumer who wants to relax, enjoy themselves. They could be located in beach side, hill, and recreational area. Most resort work to full capacity during peak season Based in size of property, this category is divided according to the number of rooms available in the hotel. Small hotel is a hotel with 100 rooms or less. Medium sized hotel, hotel which has 100 rooms to 300 rooms. Large hotel, is the hotel which has more than 300 rooms. Mega hotel is a hotel which has more than 1000 rooms available. Based on the level of service there are three types of hotel which are upscale or luxury, midscale, and budget hotel. Budget hotel meets only provide the basic needs of the guest compared to the midscale and upscale hotel which provide a better service than the budget. Luxury hotel offers world class service providing restaurant and lounges, concierge service, meeting rooms, dining facilities. It is easy also to identify those types of hotel from the design of the hotel itself. Based on theme, there are Heritage hotels, Ecohotels, Boutique hotels. Heritage hotel offers rooms that have their own history, serve traditional cuisine and are entertained by folk artist. Ecohotel, is an environment friendly hotels which usually use eco friendly items in the room. Boutique hotel is a hotel that provides exceptional accommodation, furniture in a themed and stylish, unique manner. Based on target market, hotels are classified into commercial hotel, convention hotels, resort hotel, suite hotel and casino hotel. First, commercial hotel, they are situated in the heart of the city in busy commercial areas so as to get good and high business. They cater mostly businessmen. Second, convention hotel usually provide a large convention complex and cater guest who are attending conference, etc. Third, resort hotel, is a leisure hotel which are mainly for vacationers, leisure traveler, who want to relax and enjoy with their family. The atmosphere is more relaxed. Fourth, suite hotel offers rooms that may include compact kitchenette. They cater to people who are relocating act as executives who are away from home for a long business stay. Last but not least casino hotel, is a hotel with a gambling facility. This hotel usually attracts those leisure and vacation travelers. Honeymooners as consumer could choose the type of hotel for them to stay in their honeymoon. They can choose to stay whether in city hotel, resort, large hotel, small hotel, upscale, midscale, budget hotel, theme hotel, and many more. However, wherever they choose the hotel to stay, there must be the reason behind why they choose particular hotel. In choosing hotel for honeymoon, there must be a decision between couples. Therefore it is important to observe on how husband and wife decision making. ( http://hotel-industry.learnhub.com/lesson/8842-classification-of-hotels) 2.3. Decision Making 2.3.1. Consumer Decision Making Process In our daily life we will always faced with various decision. When we want to purchase product or services is also a part of decision. No one purchase or consume something unless they have a problem, a need, a want or a purposes.There are seven major stage that consumer typically go through in decision making but however in this study will only explain six stage such as need recognition, search information, pre-purchased evalutaion, purchase, consumption, post-consumption evaluation. Need recognition, is the stage when the consumers will sense the things that they believe the product have the ability to solve a problem is worth more than the cost of buying it. Therefore the marketers could make a product that can fulfill the desire of the consumers but they also have to keep the cost in line with the market they are targeted. At this stage, the consumer are influenced with many variables such as, personality, social class, income, past experience, prior brand perception. Source of Information, is the stage when the consumers are obtaining informations they need to make a product choices are suitable with them. The source of informations could be obtained from marketer dominated or non-marketer dominated. Advertising, sales person, website, travel agentcy are the source of information that refers to marketer dominated. Friends, family and the words of mouth refers to non-marketer source of information. Pre-Purchase Evaluation, is the stage when the consumers are comparing the various choices of brands, products, and services that which will most likely result in their satisfaction with the consumption. In this stage the consumers will influenced with their motivation, knowledge, attitudes and personality, lifestyle. Other than that they also will consider on the price, and quality of the product. Purchase and Consumption, is the stage when the consumers have decided the ideal product or services for them and after that they consume the product or services. Post-Consumption Evaluation, the stage when the consumers have experience the product or services and they will sense whether they are satisfied or not satisfied. They will feel satisfied when the performance of the products or services are matched by the precieved performance, when the performance fall below the precieve performance there will be dissatisfaction. Those the stages above are might be went through by the individual or couples decision making process in general. During the decision making process there will be a negotiation between the husband and wife. The stages before the purchasing stage, couples will affected by push and pull factors which is come from the internal and external. (Blackwell, Miniard and Mason, 2001) 2.3.2 The Choice-sets Model Research on individuals decision making process is explained by applying the choice-sets model. There are three stages in individual choice-sets model. The final decision made by the individual is the result of consecutive process of reducing some alternatives in the consideration from large number in the early consideration set to just a few in the late consideration set. The process from the early consideration set to the late consideration set is affected by the push and pull factors. After that the situational inhibitors also influence the individual from late consideration set to the final decision. According to Jang, et al. (2006) couples and family are the substantial objects in analyzing decision making in the existing choice-sets model. In family decision making process, there are many individuals different preferences involve for the final decision. The choice-sets selection process of an individual is different from couples choice-set process in several way. First, there are two people are involved in the decision making process. Each partner brings their own preferences regarding the possible choices. Second, it is possible for conflict to be occurred because of the differences of idea and perceptions regarding the alternatives. Therefore there will be a discussion among them to find out which is the best option match for them. Third, couples will formulate ones own early consideration set, based on elements of their own preferences and their partners preferences that already mutually identified through discussion. Thus, the couple choice-sets model consist of four stages , while individual choice-sets model consist of three stages, from the early consideration set to the final choice. In addition, as explained by the individual choice-sets model, the relevant process is also competent in the couples choice-sets model in choosing honeymoon hotel. The number of hotel alternatives under each individuals consideration will be lessening at each stage, before the final decision is made. The choice-sets model below is adopted from Jang, et al. (2006) study and will be used as a reference on the following literature review. Comparing the individual destination choice-sets model to a destination choice-sets model for couples 2.3.3. Couples Decision Making within the Household The way of couple decision making is also found in a household. It is interesting to observe a relationship between household decisions making with its consuming behavior. A research on entire consumption and saving behavior can be as an example to be combined with the findings on household decision making (Ferber, 1973). Beside that the other simple example to be observed in household decision making is about economic. Every household must have put economy as their main primary concern. In traditional families, the role of householder is hold by the husband. Therefore logically all the decision within the household is decided by the husband respectively. Based on the data collection from Davis (1976), it has been proved that the decision making in the household are mostly done by the husband. He has a significant influence in the household consumption for frequently purchased on goods and services and for durable. Most of the time the husband gives his suggestion and his preferences for something and the wife is the one who purchase and spent the money for purchases of goods such as beer, liquor, shaving cream, and others. Same goes to the decision making for contraceptive usage. The husband has the important role and greater influence to the final decision (Davis, 1976; Bankole and Singh, 1998). In families today, there is more negotiation between husbands and wives occur in consumer decision making. The increasing number of career woman create the increasing number of dual-income family that leads to the influence of women have on consumer decision making (Razzouk, et al., 2007). The presence of women in the workforce today makes the women no longer seen as just homemakers and men as just breadwinner. As mentioned by Qualls (1987, pp.269) husband and wife established their own position and preferences as individual, through discussion, individual preferences evolve into joint decisions. Therefore there are some household decision making which is done by joint decision making which means that there is a corporation between the husband and wife in making decision. The simple example can be found in making decision on purchasing durable goods which is jointly consumed such as buying cars, home, villa, and many more (Davis, 1976). It is not an easy thing to make a decision by two people. Sometimes there are some different desires or preferences on each of them. Even though they make decision together, actually they still have a different tendency for each aspect to decide. For example like husband will be more on deciding the price differences, whether the price worth it or not for some items to buy and wife will be more on how many items to buy, how the design, etc. (Bernhardt, 1974 in Davis, 1976). In other words, husband tends to have a control in all decision which is taking a consideration of functional attributes, and wife would be considering on aesthetic aspect or beauty. Overall, the decision making within the household depends on the decision made by the spouse and also depends on what thing to decide. Sometimes husband has a significant influence in making a decision, and sometimes wife the one who taking a control in decision making, or sometimes both husband and wife put their idea and making a decision together, joint decision making. And how about couples decision in choosing honeymoon hotel? Is that would be the same situation with the decision making on regular consuming behavior within the household or not. Based on the notion explained, the following hypothesis is proposed: Hypothesis A1. There is a joint decision making between husband and wife in choosing honeymoon hotel. Hypothesis A2. There is a different area on making decision between husband and wife in choosing honeymoon hotel. 2.3.4. Gender Differences towards Travel Behavior There had been several studies conducted in the area of tourism and gender. It covers the role of women in tourism decision within the family. The various result gained depends on the difference roles among the family members, etc. (Fraj-Andres, 2010). Gender roles vary across cultures. There are behavioral differences between men and women that reflect the culturally determined differing roles of men and women. In some cultures, the traditional values point out the need for women to stay at home and take care of children. Women depend on men as breadwinners and womens responsibility is to take care of a family and home (Jackson Henderson, 1995). Nichols and Snepenger (1988) compared men and womens travel patterns and found that women preferred shorter trips, having fewer sports activities on their journeys and spending less money. Other than that women prefer on cultural and educational experiences when travelling, and men looked for action and adventure (McArthur ,1999). The other previous research result found that, in the choice of a hotel, expectations varied according to gender. Additionally, some demographic variables such as educational level, income level, have been useful for explaining the tourist behavior (Kastenholz et al., 2005) Based on the notion explained, the following hypothesis is proposed: Hypothesis A3. Each husband and wife has different preferences towards honeymoon hotel in the early consideration set. 2.3.4. Influence in Family Decision Making In family decision making process is often dynamic and complicated. Suggested by Jang, et al. (2006) in family decision making, individuals different preferences plays an important role deciding the final decision. These different preferences can result from the differences objective and differences perception towards the relevant topic discussed. There are might be some disagreements created in the decision making process. However, those disagreements may indicate an attempt to accommodate and resolve the problem, so that the joint decision could be made (Spiro, 1983). As mentioned by Strodtbeck (1951) in Spiro (1983), he tried to measure the power or influence of the husband and wife in the decision making. He observe the interaction between husband and wife in resolving the differences in the decision making process. There many influence strategy that might be used to make joint decision making. Spiro (1983) emphasize on six influence strategy that can be used to determine the type of influence strategy which is commonly use by couples to have a joint decision making. The result of his study was explained that there are many types of influencer strategies used by husbands and wives in attempting to resolve the differences of opinion or preferences. And some of the strategies that focus on this research are: Expert influence refers to the influence that a spouse has specific information concerning the various alternatives. She or he can try to convince the other that she or he is more knowledgeable concerning the product by giving the detailed information under the consideration. Legitimate influence reflects from one spouses attempt to shared the values concerning their role upon others feelings. The spouse is influenced by the shared belief that she or he should make the decision. For example husband is the man of the house, therefore he should make some particular decision. Individuals may use many different combination of influence strategy simultaneously during their attempt to persuade one another in discussion to reach the modification consideration set. Thus, the following hypothesis is proposed: Hypothesis A4. Husband has greater influence in making decision for modification consideration set Hypothesis A5. Wife has greater influence in the in making decision for modification consideration set 2.3.5. Conflict in Couples Decision Making Process Not only couples but also all the consumer will have a consideration and negotiation when they want to make a decision. The simple practice is how consumer selecting a product such as normal product, house, or travel destination. An individual will likely to interact with others during the decision making process and it will affect the final decision. In a couple, the husband and wife will discuss on the matters that they want to decide and undeniable that each of them should change their preference to the other alternative to reach the final decision and they will share their opinions on the desirable alternatives since they individually have different preferences (Spiro, 1983 in Jang, et al., 2007). There is a possibility that conflict might happened within the couple decision making process. Conflicts may be happened because the impact of gender role orientation reflects the atitude of the spouses toward roles played by husbands and wives (Qualls, 1987) or primarily due to the difference of perception on objectives (Frikha, 2010). However, couples will have a discussion, negotiation, to seek an agreement to the final decision. Hypothesis A5. Conflicts occur during the discussion due to the different preferences. 2.4. Push-Pull Factors Affected the Decision Making Process In decision making process, there are many variables that could affect the consumers to reach the final decision. As mention in the concept of couples choice-sets model, the final decision is made by passing through several stages which are early consideration set, modified early consideration set or discussion, late consideration set to the final decision. As suggested by Crompton and Kim (1999) in Jang, et al. (2006) those continuous processes are affected by push factors and pull factors. 2.4.1. Push Factors In making decision, consumers generally have some internal factor that will affect them in the process to find the ideal final decision. The internal factor which is the push factor, the needs and wants of traveler, are the reason of why traveler wants to get out from their home or regular place. Moreover, push factors also concern to the desire to travel (Dann, 1977 in Decrop 2006) and predispose consumer to travel. Asserted by Decrop (2006) push factors develop travelers internally causing them looking for something, situation, and events. To make it easier, push factor is a foundation of motivations (Kent,1990 in Decrop, 2006). While there are many study on attitudes, images, perceptions and learning committed on the understanding on travelers behavior, motivation seems to be liable for describing much of the consumers tourism consumption behavior (Sirakaya, et al., 2003). Another suggestion said that motivation is a driving behind the consumers consumptions behavior, therefore motivated consumers try to fulfill their needs by acting on physiology and psychology. In previous research on tourism, the researcher was emphasized on the motivation-based because it could gives idea and comprehension for the marketers in developing and promoting the tourist attraction. Without an understanding on the consumers motivation, the marketers will not be able to generate efficient tourism marketing (Fodness, 1994) and will allow researchers to have a better explain on future travel pattern and behavior (Uysal and Hagan, 1993). Iso-Ahola (1982) also pointed out that motivation is one of the crucial elements of leisure tra veler. Exploring the leisure travelers motive that affected the choice of destinations or alternatives, Crompton (1979) mentioned that variability of consumers social, cultural and psychological needs could be the main motivation for travel. He also analytically mentioned seven motives as push factors for travel which are escape from the day to day environment, exploration and evaluation of self, relaxing, prestige, regression, enhancement of kinship relationship, and facilitation of social interaction. Escape from the day to day environment, refers to the situation where the physically and socially different from the normal lives environment. Exploration and evaluation of self, motivations which travelers will get from the changes into new surroundings by physically and socially that could not be achieved by staying in their own environment. Relaxing, referred to a mental relaxation rather than physical relaxation. Prestige, it is a motive when travelers have a frequent travel, for them it is perceived to be less prestige. Regression, motive when consumers respond that leisure vacation provides a chance to do things extraordinary, different from their usual life. Enhancement of kinship relationship refers to a perceived value of leisure travel as a medium to enrich the relationship. Facilitation of social interaction, when the travelers bring motive to meet new people, therefore the travel will be people oriented rather than place oriented. According to the description above, those motives also applicable on couples in choosing honeymoon hotel. Therefore, based on this concept, the following hypothesis is proposed: Hypothesis B1. There is a motive of escape from the day to day environment when couples choose honeymoon hotel. Hypothesis B2. There is a motive of exploration and evaluation of self when couples choose honeymoon hotel. Hypothesis B3. There is a motive of relaxing when couples choose honeymoon hotel. Hypothesis B4. There is a motive of prestige when couples choose honeymoon hotel. Hypothesis B5. There is a motive of regression when couples choose honeymoon hotel. Hypothesis B6. There is a motive of enhancement of kinship when couples choose honeymoon hotel. Hypothesis B7. There is a motive of facilitation of social interaction when couples choose honeymoon hotel. 2.4.2. Pull Factors Not only push factors that affecting consumer in making decision but also the pull factors. Pull factor is an external factor which created by the information of the goal objective, tourist holds and products attraction power (Gnoth, 1997 in Decrop, 2006). Different from the push factor which concern to the desire of travel, Dann (1977) explained that pull factor concern on the destination choice and attributes, that attracts traveler to a given hotel or destination and whose value is visible to stay on the object of travel. Furthermore, pull factors are those that appears as a result of attractiveness of a travel attributes. There are a lot of pull factors which affect traveler on the hotel selection process for travel which are novelty (Crompton, 1979), heritage/culture, entertainment, nature, rural (Uysal and Jurowski, 1994), facilities, easy accessibility (Kim et al., 2003), safety (Bogari et al., 2003) and so on. 2.4.2.1. Hotel Attributes as Pull Factors Nowadays there are many tourist destination spread out over countries. Tourism industry has become increasingly growing and a highly competitive market. In the hotel environment, where competition dominates, hoteliers must study the strengths and weaknesses of the product or service they provide and accurately define their importance and performance. Many choices of product and services attract tourist differently in each destination. However, each tourist has their freedom to choose amongst a set of destination according to their motivation, preference and attitude to determine a destination to be selected. According to Kozak (1999), tourist mentally categorize destination into three categories. First is consideration, where all destination that consumer is aware and likely to visit. Second is inert, where all destination that consumer is aware but no decision is made to visit in a specific period. Third is inept, refer to destination that consumer is aware of but has no intention to visit in a specific time. Various type of consumer profile such as level of age, income, occupation and personality significantly affect the choice to vacation and select the destination. In choosing destination for vacation, there several factors attract consumer externally. Regarding the hotel industry, Chu and Choi (2000) mentioned that room rates have been considered as the main factor that increases the cost for a trip. Other than that, price also affects consumers motivation to travel. The price for a destination becomes one of main attributes for motivation to travel. And usually price directly affected by the exchange rates (Kozak, 1999). Some tourists are preferred to travel to a destination that has a lower value than their own currency (Witt and Martin, 1987 in Kozak, 1999). The positive or negative variance of exchange rate of a country or destination may lead to the increase or decrease in the level of tourist product or services prices. Following by facility and services are the major thing that consumer meet during the vacation. An adequate and qualified of both facility and services in a particular destination will affect consumer to revisit the destination itself (Kozak, 1999). The services and facilities offered by a hotel or are those features of products or services that lead consumers to choose one product over others (Lewis, 1983 in Chu and Choi, 2000). The previous study have shown that tourists satisfaction with hotel properties, including services, facilities and price, seems to be one of the factors that could bring the hotel successful and create many patronages or loyal customers (Stevens, 1992 in Chu and Choi, 2000). Safety and security also becomes an important thing to be considered in choosing destination for vacation. Making tourist feel secure will become the plus point for the destination itself to be selected (Kozak,1999). Consumer will prefer to go to a place that has a lower rate of crime and high in safety and security matters. Hotel image also one of the factors that influence the consumers choice. LeBlanc and Nguyen (1996) mentioned the five hotel factors that may determine a hotels image to travelers. These five factors are physical environment, corporate identity, service personnel, quality of services and accessibility. Moreover, it is found that that cleanliness of the accommodation, followed by safety and security, accommodation value for money, courtesy and helpfulness of staff were identified as top attributes for travelers in hotel choice selection (Atkinson, 1988 in Chu and Choi, 2000). The previous study shows that There are a lot of studies have attempted to analyze customer satisfaction in terms of both expectations that relate to certain important attributes and value of the attribute performance (Chu and Choi, 2000). According to Barsky (1992) the terms importance is accepted by customers as satisfaction. When a customer perceives an attribute as important, the customer will believe that the attribute will play an important role in influencing his or her choice (MacKenzie, 1986 in Chu and Choi, 2000). Those attributes will influence consumers purchase intention and as a comparison from competitors providing. A comprehensive review of the literature for the hospitality industry suggests that attributes such as cleanliness, location, room rate, security, service quality, and the reputation of the hotel have been considered by most tourists in hotel choice decision. Those factors above are some of the pull factors that may be taken as consideration by consumer in choosing destination for vacation. However, there are many factors to be considered which may be affected couples in honeymoon hotel and no doubt those factors above are possible as well become the factors that affected their decision making. Based on the description above the following hypothesis is proposed: Hypothesis C1. Hotel attributes which falls under facilities and services are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C2. Hotel attributes which is room rates are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C3. Hotel attributes which is falls under safety and security are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C4. Hotel attributes which is falls under hotel image are influencing couples late consideration set in choosing honeymoon hotel. 2.4.2.2. Advertising In todays globalization, marketing aspect has become an aspect which is keeps growing follow the world trends. Business to consumer e-commerce is fast replacing the traditional way of marketing. The electronic commerce is slowly changing the way businesses operating. The spread of web facility and the acceptance of the internet have requested businesses to establish internet website to maintain the relationship with customers, suppliers, employees and shareholders. The development of the internet has been a major event in the hospitality industry and it will gradually revolutioniz

Muscular Dystrophy Essay -- Science Biology Health

Muscular Dystrophy Scientists have been struggling with the cause, treatment of, and cure for Muscular dystrophy since its discovery in 1886, by Dr. Guillaume Duchenne. Muscular dystrophy is a hereditary disease, affecting thousands of people every year, two-thirds being children between the age of birth through adolescents. Muscular dystrophy can also occur with no family history of the disease. Muscular dystrophy is a degenerating disease, in which the skeletal muscles degenerate, lose their strength, and cause increasing disability and deformity. Muscles attached to the bones through tendons are responsible for movement in the human body, however, in muscular dystrophy the muscles become progressively weak. As the muscle fibers become extremely weak they start to die and are replaced by connective tissue. The connective tissue is fibrous and fatty rather than muscular. These replacement fibers are normally found in skin and scar tissue and are not capable of movement, which cause the muscles to become even weaker. While muscular dystrophy continues to be a debilitating disease, there are a variety of recognizable types, Duchenne muscular dystrophy, or pseudohypertrophic, being the most common. In this disease, the muscles involved are in the upper thigh and pelvis. The disease strikes in early childhood, usually between the ages of three and five years of age. This form is genetic, transmitted from mothers who are known to be carriers of the defective gene. Although rare, females with a history of ovarian dysgenesis have been known to develop symptoms of Duchenne muscular dystrophy. Duchenne muscular dystrophy is caused by a defect in the dystrophin gene that is vital for healthy muscles. The abnormality causes l... ...g doctors are able to educate couples on the rare possibility that they may produce affected offspring. By doing so couples can make the decision whether to continue the inheritance of the defective gene to their offspring, or make a conscience decision not to. Through medical research we will have a cure of how to stop this debilitating disease. Work Cited Duchenne's Muscular Dystrophy." The New Complete Medical And Health Encyclopedia. 1996 ed. "Facts About Muscular Dystrophy MD)." Muscular Dystrophy Association Publications. 6/2001. WWW.mdausa.org/publications/fa-md.html "Facts About Muscular Dystrophy (MD)." Muscular Dystrophy Association Publication. 6/2001 www.mdausa.org/publications/fa-md-ga2.html "Muscular Dystrophy." New Standard Encyclopedia. 1996 ed. Robinson, Richard. "Muscular dystrophy." The Gale Encyclopedia of Medicine. 1999 ed.

How does Steinbeck use setting in the novel as a whole to convey important ideas about society and theme? Essay

Setting plays a pivotal role in Steinbeck’s ‘Of Mice and Men’, and it is used frequently to portray central themes, ideas and moods throughout the book to the reader in a subtle understated way. He does this through, for example the setting of the book – which is on the ranch. As readers we don’t go anywhere other than the ranch (and the brush) which summarises the sense of seclusion and isolation enhanced by the town’s name of ‘Soledad’ meaning solitude. This shows an example of the setting being used to underline one of the key themes of isolation and loneliness throughout the whole book. Steinbeck applies this descriptive formula to other locations in the book like the bunkhouse and the barn. The bunkhouse is supposed to display the objective and ‘tool-like’ nature about the ranch, and also reveals facts about the lifestyles of the ranch hands on it. The bunkhouse is very elemental and the ‘bare necessities’ attributes it holds emphasises this tool like attitude towards the ranch hands. The description of the structure is that the walls were ‘whitewashed and unpainted’ – just a protective coating on the walls to keep it structurally intact, not for decoration, but for the necessities of keeping the structure whole. The windows, for example are described as ‘small’ and ‘square’, to cut the costs of expensive glass, and to hint at the idea of an enclosed space, like a prison, which signals the lack of hope associated with the itinerant workers, of which Lennie and George both are examples. But, all these cost saving measures add up to an attitude of utilitarianism – absolutely no excess or lavish ness. This theme can be associated with the migrants – who were treated as tools as they were in huge supply, with fewer job vacancies than job seekers. Each bed has an ‘apple box’ shelf – meaning that the shelves to house the migrant’s possessions have been created out of discarded apple crates. This shows the central theme of absolute cost cutting, as well as signalling the worker’s lack of possessions; they have only a few essential possessions because they move about all the time, and have no real opportunity to obtain and collect a large number of items. Crooks’ Room is another very clear example of Steinbeck using a setting to identify a central theme in his novel. Crooks’ room is a masterpiece of understatement, and its very nature shows how Crooks is different from the other ranch hands. The setting of Crook’s room in contrast to the bunkhouse shows that life is different for him because of society and because he isn’t an itinerant worker – he’s a permanent segregated worker. This segregation is obviously shown through the fact that his room is in a separate room from the other ranch hands, reflecting segregation laws at the time. His amount of possessions is larger in quantity to those of the itinerant worker or ranch worker’s, showing the fact he’s a more permanent worker than the others – ‘scattered about the floor were a number of personal possessions’. His loneliness is shown through a number of features in the room – many of his possessions are work related items, showing his work influence and the importance of work to him, and the loneliness of his character as work is more important than his livelihood. The close alignment with the horses also reflects the main theme of loneliness. The room itself is just a shed off of the horse barn, his bed was ‘a long box filled with straw’ much like a manger, his apple box contained ‘a range of medicine bottles, both for himself and for the horses’. All of this shows the loneliness of Crooks because of racism and segregation that at the time was the social norm; and perhaps Crooks was seen as being on a similar level of respect to the horses. The setting of Crooks and his room is a microcosm for the world – and the setting of the room therefore becomes a pivotal role in getting across these key themes. The setting of the ban in Chapter 5 is also significant for several reasons. Steinbeck’s description of the barn in Chapter 5 immediately follows the scene in which Curley’s Wife argues and tries to flirt with Crooks, Lennie and Candy in Crooks’ Room. This creates contrast to the previous scene’s atmosphere of argument and irritation, with the description of the light filtering through the barn’s cracks. It is a sunny, restful day for most of the men – a ‘Sunday afternoon’, ‘the lazy afternoon humming’. Instead of hours in the field, most of the workers are playing ‘horseshoes’ outside. This peaceful, crisp, soporific feeling is in contrast to the violent encounter between Lennie and Curley’s wife which occurs later in the chapter. The contrast between Lennie sitting in the coolness of the barn with his newly killed puppy contributes to the other view of the barn, and contributes to Steinbeck†™s light and dark motif or idea. The brush also plays a fundamental role in the microcosm of the book, extended metaphors and general themes across the novel. It shows the cycle of settings – all which happen on the ranch or in the brush – the novel ends where it starts. Despite this the values of the settings have changed. Instead of a place of sanctuary, the Garden of Eden, the pool is now a place of death. Instead of animals such as rabbits playing in the brush, the heron is now swallowing the water snake – devouring it. Instead of green leaves and a gentle breeze, there are brown dying leaves and a gush of wind – hallmarks of a storm. Instead of safety for Lennie, there is death, and for George, a future of loneliness without his companionship shared with Lennie. The key themes and motifs built up by previous scenes in the novel are tied up here – the microcosm of life, the loneliness, selfish, cruel brashness of the world. The fact that the cycle of settings is used, that they’re back in the brush at the end as they were in the beginning shows that nothing has changed for the better in George and Lennie’s life, much the same as itinerant workers just like them. It shows the microcosm of life – everyone is selfish and wants to make it on their own that no one actually in the end ends benefiting – in short, if this attitude is held, everyone’s a looser.

Research Proposal on Banking Essay

Introduction Over thirty-five years have passed since academics began speculating on the impact that information technology (IT) would have on organizational structure. The debate is still on-going, and both researchers and managers continue to explore the relationship between IT and organizational structure. As organizations need to process more information under these uncertain conditions, IT is one possible way for organizations to increase their information processing capability. We are conducting a research in HBL bank that, how bank increase the number of account holders using Internet banking among its Current Account holders. IT has a dramatic effect on both people’s personal and professional lives. IT is also changing the nature of organizations by providing opportunities to make fundamental changes in the way they do business. The technology is changing rapidly, with computing speeds and the numbers of transistor equivalents available in a given area of a microprocessor chip both doubling in very short time. Organizations are acquiring more and more technology systems to assist in everything from manufacturing to the management of information to the provision and improvement of customer service. Harnessing and coordinating this computing power is the challenge. New tools and innovative perspectives with which to examine, interpret, and comprehend these rapidly evolving environments are always needed and sought. Background / Literature View: IT is transforming the way that business is conducted. Computers prepare invoices, issue checks, keep track of the movement of stock, and store personnel and payroll records. Word processing and personal computers are changing the patterns of office work, and the spread of information technology is affecting the efficiency and competitiveness of business, the structure of the work force, and the overall growth of economic output. Many people believe that the primary driving force behind this information revolution is progress in microelectronic technology, particularly in the development of integrated circuits or chips. Thus, the reason that computing power that used to fill a room and cost $1 million now stands on a desk and costs $500 or that pocket calculators that used to cost $1000 now cost $10 is that society happens to have benefited from a series of spectacularly successful inventions in the field of electronics. But fewer people understand why the introduction of information technology occurred when it did or took the path that it did, why data processing came before word processing or why computers transformed the office environment before they transformed the factory environment. Because this technology oriented view of the causes of the information revolution offers little guidance to the direction that technological developments have taken thus far, it offers little insight into the direction that they will take in the future. Electronic banking is one of the first things that come to mind when one thinks about the future of banking. It is generally assumed that electronic banking is new and that it will replace or supplement many channels of delivery of retail banking services. The term electronic banking as used here refers to any banking activity accessed by electronic means. It includes Online Banking, Automated Teller Machines (ATMs), Automated Call Centers, Digital Cash, Internet Banking, Screen Telephones, E-Utility Bills and so on. These channels of delivery can be used for presenting and paying bills, buying and selling securities, transferring funds, and providing other financial products and services. Electronic banking can be used for retail banking and business-to-business (B2B) transactions, as well as for facilitating large-amount transfers. Equally important, electronic banking is a worldwide phenomenon. As the term is used here, it involves transactions. Web sites that are transactional are considered electronic banking. Electronic banking and the Internet in general are forcing a shift in the way banks and other businesses organize and the way they think of themselves. A shift is taking place from vertical integration to virtual integration. Banks and other financial intermediaries must realize that they are in the financial information industry. The Internet makes it possible to bring both customers and suppliers together to share critical business information. E-banking helps banks relay and show to their clients how good their services are, how many services we are providing and that the services they offer are of better standards. Through E-banking the company can show the clients that they are better than competitors and can give them satisfaction guaranteed. Statement of the problem The internet and the different things it can do to uplift business procedures, products and services is a current necessity for business. One of internet’s products is Electronic banking. Electronic banking is a faster way for clients to transact with the banks personnel. Clients can still transact with banks while on the comfort and safety of their homes and Offices. The main purpose of this proposed research is to determine, how we will increase Internet Banking Users among their present Account holders. Theoretical Framework: Increase Internet Banking Users Quality Products (websites) A Bank Manager observed that, if he provides the better Quality Products (Websites) and Low Bank Charges on Internet-Banking to his Account holders. This will increase the number of Customer of Internet Banking. But it will not affect on those Account holders with less qualification and do not use internet. Qualification of account holder and use of internet Low Bank Charges on Internet Banking Research Objectives: This Research intends to find out, If Bank updates its website and gives quality products, easy use and as well as reduce its transaction charges on Internet banking will increase the number of users using Internet Banking among its Account holders. However, according to the literature review, the qualification of account holder is plays an important part in this relationship. Our objective is if we increase quality products and reduce its transaction charges on Internet banking will increase the Internet Banking users. Research Question: * If we increase quality products and reduce its transaction charges on Internet banking will increase the Internet Banking users or not? * Qualification of customer and use of internet is effect on internet banking users or not? Research Design/Methodology: Type of research This research will use the descriptive type of research. Descriptive method of research is to gather information about the present existing condition and solving the problem. The descriptive approach is quick and more practical financially. Moreover, this method will allow for a flexible approach, thus, when important new issues and questions arise during the duration of the study, a further investigation may be allowed. The study opted to use this kind of research considering the goal of the study to obtain first hand data so as to formulate rational and sound conclusions and recommendations for the study. Research Strategy For this research data will be gathered through collating published studies from different books, articles from different related journals and studies, and other literary instruments. Afterwards make a content analysis of the collected documentary and verbal material. The study will then summarize all the necessary information. The study will then make a conclusion based on the said information and provide insightful recommendations on how to solve the said problem. Sample and Sampling Technique The respondents of the research came from the different branches of bank mentioned from Karachi. Due to time constraint and also, for the convenience of the researcher, only hundred (100) respondents were considered for the study. The convenience sampling technique was imposed in the study to pick up the hundred respondents, mainly because the availability of the respondents from the different branches was considered. This part of the study is important because the most important data needed to fulfill the objectives and aims of this study will only be supplied by the respondents from the Branches of HBL bank Karachi. Primary and secondary data collection The primary source of data will come from a survey using questionnaire and interviews that will be conducted by the researcher. The primary data frequently gives the detailed definitions of terms and statistical units used in the survey. These are usually broken down into finer classifications. The secondary source of data will come from research through the internet; books, journals, related studies and other sources of information. Acquiring secondary data are more convenient to use because they are already condensed and organized. Moreover, analysis and interpretation are done more easily. Validation of the instrument For validation purposes, the researcher pre-tested a sample of the set survey questionnaires. This was done by conducting an initial survey to at least five respondents from the different banks from Karachi. After the respondents answered, the researchers then asked them to cite the parts of the questionnaire that needs improvement. The researcher even asked for suggestions and corrections from the respondents to ensure that the survey-questionnaire is effective. Automatically, these five respondents were not included as respondents for the study. Data analysis Data gathered will be analyzed through frequency distributions. These will give way to reviewing the data categories and the number of referrals in each category. The data acquired will be analyzed according to the different categories and importance. The information that will be gathered and analyzed will be important to achieve the objectives desired by the study.